Cathy Hughes School of Communications 16 Core Competences

1. Understand and apply the First Amendment principles and the law appropriate to professional practice;

2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;

3. Demonstrate an understanding of diversity of groups in a global society in relation to communications;

4. Understand concepts and apply theories in the use of presentations of images and information;

5. Work ethically in pursuit of truth, accuracy, fairness and diversity;

6. Think critically, creatively and independently;

7. Conduct research and evaluate information by method appropriate to the communications profession in which they will work;

8. Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve

9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate styles and grammatical correctness;

10. Apply basic numerical and statistical concepts;

11. Apply tools and technologies appropriate for the communications professions in which they work;

12. Understand and demonstrate the ethical use of digital communication;

13. Demonstrate an understanding of the principles of entrepreneurship and entrepreneurship;

14. Demonstrate an awareness of hearing, language and speech disorders, and other physical abilities and disabilities & their accommodations;

15. Apply the principles of effective oral /interpersonal communications in a variety of professional contexts;

16. Demonstrate media literacy with a critical understanding of messages in mediated communication.